Creative. Innovative. New.

You have developed a great product? Your idea has what it takes to revolutionize the food or drugstore trade with a product? Then apply now for the Start-up Ticket and take your chance to be listed in over 1900 branches of BIPA, MERKUR and BILLA

Nice to know about the ticket.

And what’s the point anyway?

Question after question. Here we explain briefly what advantages the Start-up Ticket has for you.

Innovation wins

You have a unique product or solution that the country has been waiting for? Then you are in the right place! Apply and benefit from a wealth of know-how and years of experience.

We stand behind you

Austria’s largest food retailer, Austria’s most innovative bank and one of the country’s most famous business angels are looking for founders and inventors who want to revolutionize the world of food retailing.

Together for success

Our hub offers inventors a new kind of full-service package that provides direct access to financing, coaching and listing in the food trade.

A few of our start-up ticket stars…


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Meine Wollke Slipeinlage

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Here’s how it works, the procedure is very simply.

Don’t be afraid!

Just fill out the form, briefly explain the USP of your idea and which target group you want to reach.

Go on!

In a meeting at the REWE Group Austria headquarters, the product or idea is examined and concrete implementation options are discussed.

Almost done!

Our experts from Clever Clover analyse market relevance, your business model and are at your side with advice and action.

Last but not least!

If necessary, the specialists from the Erste Bank’s GründerCenter will advise you on how the missing capital can be financed in the best possible way.

Would you like more information?

We also offer Start-Up Tickets completely separate from the TV show “2 Minuten 2 Millionen”. Apply and convince us without TV cameras and pitch time pressure. This also keeps the nervousness within limits!

So far we have already been able to add over 90 products to our Start-Up Ticket Hub. Be a part of it!

We convinced you? Great, then apply now.

finally apply